Thomson Financial has axed Brunswick from its corporate
communications account, turning to financial services shop Anderson
The Thomson group hired Anderson Soames to cover its pan-European
corporate brief, initially focusing on the UK, France and Germany, with
possible plans to extend the campaign across the rest of Europe.
Anderson Soames won a three-way pitch to secure the account. Agency MD
Karen Anderson leads a four-strong team on the account, reporting to Ewa
Johnson, Thomson Financial European director of marketing and
Anderson said: 'The market needs better education with regard to their
depth and breadth of data and information solutions offerings, enabling
greater customer benefits under an integrated brand.'