The campaign to establish chief clinical information officers in all NHS organisations has been backed by Health Secretary Andrew Lansley.
EHealth Insider has called in MHP Health Mandate to take the plan further and improve clinical leadership by engaging with departmental health officials, clinicians, healthcare professionals, colleges and opinion formers.
Speaking at EHealth Insider's chief clinical information officers leaders network launch on 8 March, Lansley said that one of the biggest flaws in the national programme for IT in the NHS was 'a lack of clinical input'.
'How can you impose IT systems from the centre if you don't fully involve the people who'll be using them? The simple, obvious answer is: you can't.'
A 'more flexible, agile future' for NHS IT would mean systems could communicate with each other with information exchanged safely and reliably, he said.
Paula Pohja, account director at MHP Health Mandate, who will lead the account, said: 'Traditionally EHealth Insider provided news to IT specialists working in the NHS. Now it wants to have a voice and raise the importance of information in the healthcare service. Chief clinical information officers will put clinical needs at the heart of information strategy.'
The campaign follows a damning Public Accounts Committee report last year examining the weaknesses in the NHS IT programme, which has cost £6.4bn so far.