HOTELs.com has hired Diffusion to highlight its mobile services to UK consumers.
FITFLOP, the footwear brand, has appointed The Brooklyn Brothers as its creative comms agency, to help reposition the brand.
TIM TOULMIN, the Press Complaints Commission's former director, has launched MyPressOffice, offering outsourced press office services.
Musto, the outdoor clothing brand, has appointed Frank PR to build its press profile.
McGuigan Wines has selected LightBrigade as its UK consumer agency. The agency will target wine writers and bloggers, as well as broader food and drink commentators.
Raw Creative has been called in by Keel Row Shopping Centre in Northumberland to manage its PR and events.
Clarification In last week's Flack, it was suggested that Bell Pottinger Group chairman Kevin Murray was responding to a question about Rebekah Brooks. In fact, he was commenting on the generic subject of crisis management after being asked about how he would advise the Murdochs.