Ex-Mercedes-Benz comms chief Andrew Roberts to join Bentley

Former Mercedes-Benz UK comms director Andrew Roberts is set to join rival luxury car maker Bentley.

Andrew Roberts: to join rival luxury car maker Bentley
Andrew Roberts: to join rival luxury car maker Bentley

Roberts, who left Mercedes earlier this year, will become head of global brand comms at the British car manufacturer.

He spent three years in the top comms job at Mercedes, where he oversaw the company's backing of London Fashion Week amid efforts to broaden its demographic.

Before this, former journalist Roberts spent six years at Land Rover.

PR manager Rob Halloway has temporarily taken on responsibility for corporate comms and PR at Mercedes-Benz UK.

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