The UK travel industry is calling on the Greek government to bring in PR support to deal with the country's tarnished image, after the economic crisis and subsequent scenes of rioting.
The travel association ABTA, the Association of Independent Tour Operators and the Federation of Tour Operators have put their weight behind an open letter to the Greek prime minister.
The Greek National Tourism Organisation, which does not have a history of using agencies, told PRWeek that the body was 'not closing the door' on the idea.
The efforts to 'save' the country's image were led by the Greece-based Hellenic Association of Travel and Tourist Agencies, amid reports of tumbling visitor figures.
Victoria Bacon, head of comms at ABTA, said the Greek tourism market was about ten per cent down this summer.
'There have been a lot of negative images in the news, but these are typically isolated to Athens,' she added.