Baltimore slims roster as technology slump bites

Troubled e-security giant Baltimore Technologies has narrowed its

agency roster, awarding an enhanced pounds 150,000 brief to Brands2Life

following a head-to-head pitch against fellow retained agency Firefly


Brands2Life became involved with Baltimore following the firm's

acquisition of Content Technologies - which used the agency - last


The review sees the agency assume Firefly's corporate, issues

management, and product handling responsibilities. Baltimore already

retains Financial Dynamics on a financial PR brief.

Sarah Scales, who founded Brands2Life with partner Giles Fraser last

May, heads the account, reporting to Baltimore marketing director Tara

O'Sullivan at the company's Dublin headquarters.

The UK pitch is part of an ongoing EMEA-wide review overseen by

O'Sullivan as a result of Baltimore's recent acquisitions. She

attributed the switch to one agency to the 'large proportion of revenue

coming from the UK, and the fact that we were confusing the market by

having two agencies speaking for us'.

The appointment comes just a month after Baltimore axed 250 jobs - 18

per cent of its workforce - in an attempt to halt continuing losses of

around pounds 5m every month. Shares in the firm which stood at pounds 9

last September have now slumped to just 65p each.

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