Readers who commented on PRWeek's restraint in reporting the
announcement of Red Door's appointment to promote an erectile
disfunction product (PRWeek, 22 June), will be interested to read that
Bryan Morel PR is to represent Myla, a fashion and sex-toy brand.
Account director Keith Wallace, who leads the brief, informs us that
everybody at the agency is 'incredibly excited' about the account.
Myla was, bizarrely, set up by two former corporate finance analysts
Charlotte Semler and Nina Hampson.
They apparently selected BMPR because of its strong fashion identity,
and the agency will now set about promoting the client's 'sensuous
personal care products, designer sex-toys, exclusive lingerie and
Wallace says the agency is to conduct a 'very targeted editorial
campaign to run through the glossy magazines promoting Myla as a luxury
One assumes he was not referring to Razzle and Knave.