Wildlife conservation project Tiger Nation calls in Citizen Brando

A new wildlife conservation project that aims to help India's threatened tiger population has called in PR support.

Tiger Nation: helps NGOs recognise tigers by their stripe patterns
Tiger Nation: helps NGOs recognise tigers by their stripe patterns
Tiger Nation has hired Citizen Brando to help with its launch PR, ramp up media relations and to help raise its profile with the press, consumers and the conservation community.

Tiger Nation enables members to help build a database of tigers in the wild, by enabling them to take pictures of the animals in the wild. The website’s ID software then recognises the tigers by their stripe patterns.

The database can be used by park field directors, border and intelligence agencies, NGOs and scientific organisations to learn more about the movements of the animals.

Founder of Tiger Nation Julian Matthews said: ‘This is not just about launching a website - we have in fact created a hub for a new community of people that enables them to get close to tigers and to engage with conservation efforts on the ground in India.

‘We were impressed by Citizen Brando’s campaigning and community-building experience and its ideas that get people to support causes.’

Citizen Brando aims to establish the brand in a sustainable way through campaigning and community-building activities.

The global populations of wild tigers have dwindled from 100,000 to 3,200 in the past 100 years.

India has the highest number of tigers living in the wild, but poaching and illegal trade have reduced their numbers to only 1,706, according to the latest population survey by the International Union for Conservation of Nature.

Tiger Nation is backed by The Anti-Poaching Information Network, The Wildlife Protection Society Of India, Travel Operators for Tigers and wildlife magazine Sanctuary ASIA.

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