If 1999 was the year of the dot.com, then 2000 was the year of the
'dot.gone'. When the internet bubble burst, many people lost out, and
the PR sector was no exception.
But despite the internet's stockmarket losses and heavily publicised
closures, the figures for the year 2000 seem to indicate that, for the
consumer PR sector, the boom more than made up for the gloom. However,
it's still early days, and we will have to wait until next year's league
tables to see who really suffered and who clawed their losses back
Gill Brown, Band & Brown group managing director, admits that many
agencies are still paying for their mistakes:
'We did have problems with dot.coms who didn't get their second-round
funding, and we do still have small debts as a result, so I'm not
surprised that many of the niche PR agencies have really suffered.'
But like many in the marketing communications sector, Band & Brown has
learned much that will continue to be useful. 'We would be very wary of
working for a dot.com that's a start-up, but we're coming into our own
by talking with the traditional brands, such as the RAC, about their
online channels,' she says.
And the so-called old-economy brands, such as the RAC, are themselves
learning some useful lessons from the dot.com crash. Many of the
traditional consumer brands are beginning to look at what the cyber
brands achieved - in terms of awareness - with PR alone, and are setting
out to grab a piece of the action for themselves.
'One of the interesting things around dot.coms is that it has driven a
refocus on to media relations,' says Jill Rennie, Cohn & Wolfe director
(consumer division). 'Seeing what some of the dot.coms achieved in the
news agenda has forced the traditional sector clients to think again
about their media relations efforts and what they can achieve in other
areas, around sponsorships and events.'
A further benefit has been a bedding down of new media, where consumer
PROs and clients alike have taken the online world off its hi-tech
pedestal, and put it into a more accessible position as an additional -
and key - channel of communication.
Indeed, it is true to say that 2000 saw a change in attitude towards
consumer PR. It has been able to shrug off much of its reputation for
'puff' and prove that while it may know how to have a good time, its
underlying ethos is deadly serious. Of course, integral to this process
was the continued rise of the consumer sector, as well as the growth
experienced by the healthcare and technology sectors.
In an effort to reach out to these audiences, integration of PR
disciplines continued apace. In the face of client demand for greater
consumer input into their brands, many of the larger full-service PR
agencies either cross-sold or combined their communications offerings
into a formal proposition.
For example, Hill & Knowlton created a consumer technology division to
match its recently restructured consumer healthcare offering.
The medium-sized players, however, rose to the challenge by blending
their various skills areas on a case-by-case basis. 'Basically, we have
a system where each client sits in whichever division we think has the
best mix for them,' says Rennie. 'And each account has a core team that
draws in other expertise when necessary.'
This means that despite having a strong consumer focus, C&W clients such
as Orange and Samsung, for example, formally reside in the agency's
digital division. Traditional FMCG brands, such as Lever Faberge's
Domestos, belong to the agency's consumer division with input from the
healthcare division around generic messages relating to hygiene.
The most marked trend in the consumer market during the past year was
the rapid move towards industry consolidation, which has shown no sign
of abating in 2001. Most recently, Incepta has acquired The Red
Consultancy, the freshly formed Hatch Group has snapped up MacLaurin,
while Manchester-based Communique Public Relations has joined
The message coming loud and clear is that consumer PR counts - and the
fastest way to gain specialist expertise is to go out and buy it.
As Burson-Marsteller chief executive (UK) Allan Biggar says: 'The
formidable commercial success Communique has achieved in the areas of
guerrilla and experiential marketing, combined with the different sector
experience, will fast-track Burson-Marsteller's growth in marketing. It
will also add a new dynamic to the London agency.'
Communique managing director Paul Carroll adds that the deal sent out
some shock waves in the north-west. 'But ultimately, you can only go so
far yourself, then you need some help,' he adds.
The one noticeable exception to this consolidation fever is Freud
Communications,which - while refusing to officially confirm or refute
the rumours - is believed to be negotiating a buy-out from its parent,
Omnicom-owned ad agency Abbott Mead Vickers.BBDO.
A surprising move maybe, but one that the independent consumer
consultants see as potentially healthy, because it can be seen as
encouraging clients to put their brand before their consultancy.
'Clients need to select best-in-class agencies, not best in group
agencies,' says Jackie Cooper, co-partner of the UK's leading PR
consumer independent, Jackie Cooper PR. 'Bringing agencies on board just
because they are owned by a network ad agency - and almost regardless of
their talent and ability - is no good for the brand and no good for the
reputation of PR.'
But as the league table clearly demonstrates, consumer PR is a mixed
bag, with the big multinationals at one end, and the niche hi-tech or
lifestyle specialists at the other.
Despite only six per cent growth in this area, Hill & Knowlton remains
far and away the biggest consumer PR agency for 2000. But compared to
the picture last year, where more than pounds 3m separated it from its
nearest rival - Freud - the consumer PR landscape appears to levelling
'One of the big issues for us is potential client conflicts - which
makes achieving growth more challenging,' says H&K managing director
(brand marketing) Alison Eyles-Owen.
The boutiques, however, feel that they are able to provide a more
focused offering than their larger rivals. 'We differentiate our
offering from the big boys by being more specialist,' says Phipps
managing director Nick Hindle, whose agency spent 2000 strengthening its
food and drink expertise.
The problem for the niche independents, however, is that while they may
sometimes get the big brand name accounts - they often miss out on the
big budgets that normally come with them. However, those outside the
large multinational groups fight back by highlighting that the global
consumer brands still tend to be marketed differently in each
In addition, many claim that their in-depth sector knowledge sets them
apart by giving them the ability to inform clients beyond the PR
Nexus Choat CEO (food & drink, healthcare and technology) Jim Horsley
explains: 'The issue is not just how to PR a brand. Increasingly,
clients are looking for a high level of brand knowledge, and people who
can have sensible conversations about how to build a brand and apply
strategic thinking to communications programmes.'
Accordingly, many consumer PR agencies have taken a leaf out of their
advertising colleagues' book to offer market intelligence as well as
planning and creative functions.
'We have a creative team because consumer work is changing as we
navigate upstream beyond PR, more into communications and marketing
strategy,' says Lexis co-chief executive Bill Jones. 'Now it's about
being consistent to a brand strategy, with a clear vision of what a
brand represents, while being able to challenge strategies and exploit
Likewise, a tougher marketplace means that clients have been forced to
be more courageous with their brands in order to obtain stand-out. To
this end, consumer PR agencies have sought to bring a certain amount of
glamour to their media relations activities.
Celebrity endorsements, sponsorships and viral marketing have become
more widely used tools in the consumer PR box. 'Things are really
exciting at the moment, with budgets shifting from advertising to PR as
clients look for creative supremacy,' says Freud Communications creative
director Paul Melody.
His agency works with clients such as Lever Faberge, whose male grooming
brand Lynx is involved with an annual dance music event. The brand also
recently set up Lynx barber shops in key locations in and around
'People talk about youth marketing, but more and more it's about
engaging audiences through real brand experiences, and ensuring that
ideas are as relevant, innovative and dynamic as they can possibly be,'
Of course, at the heart of all these developments is a fragmenting media
and fragmenting audiences, where more far-reaching communication
strategies are needed to deliver better targeting.
'One blanket message through a single media channel no longer achieves
cut through,' says Porter Novelli global head (consumer practice) Pippa
Evans. 'You need to be able to reach different segments of your audience
in an appropriate way, at an appropriate place and time, in their
This continues to be especially pertinent in the valuable and elusive
youth market. But as audiences across the board develop a greater desire
for knowledge about the products and companies they buy into, so brands
and their PROs are rising to the challenge of establishing greater
interactivity and two-way dialogue with their consumers.
While all the industry discussion is of economic slowdown, and the PR
industry as a whole frets about the threat from other marketing
disciplines, consumer PR specialists appear to be fully armed, ready and
able for challenges ahead.
CONSUMER LEAGUE TABLES
Rank Agency name Consumer PR Consumer PR
fee income fee income
00 99 00 99
1 1 Hill & Knowlton 9,056,342 8,555,580
2 2 Freud Communications1 7,484,716 5,016,290
3 7 Countrywide Porter Novelli 5,435,463 3,525,167
4 5 Ketchum 4,439,468 3,874,851
5 4 Biss Lancaster Euro RSCG2 4,287,045 4,165,768
6 8 Jackie Cooper Public Relations 4,061,824 3,523,403
7 6 Harrison Cowley 4,039,122 3,727,457
8 - Burson-Marsteller 3,953,010 -
9 - Weber Shandwick UK3 3,831,480 -
10 15 The Red Consultancy 3,045,889 2,208,673
11 11 Nexus Choat 2,851,520 2,719,980
12 16 Consolidated Communications 2,598,579 2,171,219
13 14 GCI/APCO4 2,442,300 -
14 17 Lexis Public Relations 2,305,905 2,076,271
15 9 Edelman Public Relations Worldwide 2,196,086 2,970,233
16 10 Cohn & Wolfe 2,018,134 2,839,164
17 44 Joe Public Relations 1,975,582 919,040
18 22 Grayling 1,951,026 1,670,879
19 30 Firefly Communications 1,769,001 1,356,500
20 42 Communique PR 1,728,790 1,044,945
21 23 Richmond Towers 1,653,000 1,637,800
22 13 BSMG Worldwide 1,612,729 2,455,292
23 20 Manning Selvage & Lee 1,510,320 1,813,140
24 12 MacLaurin 1,510,076 2,517,657
25 18 Citigate Dewe Rogerson 1,454,000 2,001,773
26 - Ogilvy Public Relations Worldwide 1,344,448 -
27 - Golin/Harris 1,332,400 -
28 28 Staniforth Communications 1,309,909 1,377,860
29 32 BMA Communications 1,297,267 1,281,776
30 40 Fleishman-Hillard 1,220,940 1,118,303
31 - Phipps Public Relations 1,168,583 -
32 38 Camron Public Relations 1,156,588 1,163,596
33 32 The Shire Hall Group 1,123,040 1,180,600
34 41 The Communication Group 1,081,080 1,053,080
35 45 BGB & Associates 1,067,545 882,838
36 - Fishburn Hedges 1,060,554 -
37 43 Craigie Taylor 980,678 931,931
38 - Shine Communications 962,590 -
39 27 Band & Brown Communications 940,269 1,496,804
40 24 Holmes & Marchant Counsel 867,360 1,570,710
41 49 Darwall Smith Associates 860,353 786,742
42 39 Bite Communications 855,828 1,143,765
43 - Midas 830,642 -
44 50 Elizabeth Hindmarch 823,891 774,150
45 33 Munro & Forster Communications 803,256 1,265,776
46 - Nelson Bostock Communications 781,832 879,873
47 - Ptarmigan Consultants 776,423 -
48 - Colman Getty 767,859 -
49 - Grant Butler Coomber Group 756,516 -
50 - Talk Loud PR 753,392 -
Rank Agency name % Total PR % fee
growth income income
00 99 00
1 1 Hill & Knowlton 6 28,934,000 31
2 2 Freud Communications1 49 7,484,716 100
3 7 Countrywide Porter Novelli 54 20,905,626 26
4 5 Ketchum 15 10,570,163 42
5 4 Biss Lancaster Euro RSCG2 3 11,281,698 38
6 8 Jackie Cooper
Public Relations 15 4,061,824 100
7 6 Harrison Cowley 8 6,311,128 64
8 - Burson-Marsteller - 17,187,000 23
9 - Weber Shandwick UK3 - 31,929,000 12
10 15 The Red Consultancy 38 5,640,535 54
11 11 Nexus Choat 5 4,256,000 67
12 16 Consolidated Communications 20 5,197,157 50
13 14 GCI/APCO4 - 16,282,000 15
14 17 Lexis Public Relations 11 4,521,382 51
15 9 Edelman Public
Relations Worldwide -26 10,457,554 21
16 10 Cohn & Wolfe -29 8,408,892 24
17 44 Joe Public Relations 115 2,232,296 89
18 22 Grayling 17 9,290,600 21
19 30 Firefly Communications 30 7,076,003 25
20 42 Communique PR 65 2,881,316 60
21 23 Richmond Towers 1 4,350,000 38
22 13 BSMG Worldwide -34 17,919,214 9
23 20 Manning Selvage & Lee -17 4,872,000 31
24 12 MacLaurin -40 4,871,212 31
25 18 Citigate Dewe Rogerson -27 31,562,608 5
26 - Ogilvy Public
Relations Worldwide - 6,002,000 22
27 - Golin/Harris - 6,662,000 20
28 28 Staniforth Communications -5 2,910,909 45
29 32 BMA Communications 1 1,907,745 68
30 40 Fleishman-Hillard 9 6,426,000 19
31 - Phipps Public Relations - 1,230,087 95
32 38 Camron Public Relations -1 1,156,588 100
33 32 The Shire Hall Group -5 7,019,000 16
34 41 The Communication Group 3 4,158,000 26
35 45 BGB & Associates 21 1,940,990 55
36 - Fishburn Hedges - 8,158,111 13
37 43 Craigie Taylor 5 2,580,732 38
38 - Shine Communications - 962,590 100
39 27 Band & Brown Communications -37 4,701,345 20
40 24 Holmes & Marchant Counsel -45 1,807,000 48
41 49 Darwall Smith Associates 9 1,075,441 80
42 39 Bite Communications -25 3,539,403 24
43 - Midas - 830,642 100
44 50 Elizabeth Hindmarch 6 1,128,618 73
45 33 Munro & Forster
Communications -37 2,677,520 30
46 - Nelson Bostock
Communications -11 3,127,329 25
47 - Ptarmigan Consultants - 1,493,121 52
48 - Colman Getty - 1,096,941 70
49 - Grant Butler Coomber Group - 3,602,455 21
50 - Talk Loud PR - 753,392 100
Rank Agency name Staff Location
1 1 Hill & Knowlton 368 London
2 2 Freud Communications1 131 London
3 7 Countrywide Porter Novelli 264 London
4 5 Ketchum 151 London
5 4 Biss Lancaster Euro RSCG2 156 London
6 8 Jackie Cooper Public Relations 67 London
7 6 Harrison Cowley 114 Various
8 - Burson-Marsteller 194 London
9 - Weber Shandwick UK3 419 London
10 15 The Red Consultancy 87 London
11 11 Nexus Choat 75 London
12 16 Consolidated Communications 102 London
13 14 GCI/APCO4 231 London
14 17 Lexis Public Relations 74 London
15 9 Edelman Public Relations Worldwide 124 London
16 10 Cohn & Wolfe 98 London
17 44 Joe Public Relations 36 London
18 22 Grayling 115 London
19 30 Firefly Communications 113 London
20 42 Communique PR 36 Manchester
21 23 Richmond Towers 32 London
22 13 BSMG Worldwide 223 London
23 20 Manning Selvage & Lee 71 London
24 12 MacLaurin 73 London
25 18 Citigate Dewe Rogerson 308 London
26 - Ogilvy Public Relations Worldwide 76 London
27 - Golin/Harris 87 London
28 28 Staniforth Communications 46 Manchester
29 32 BMA Communications 18 London
30 40 Fleishman-Hillard 76 London
31 - Phipps Public Relations 23 London
32 38 Camron Public Relations 26 London
33 32 The Shire Hall Group 86 London
34 41 The Communication Group 15 London
35 45 BGB & Associates 49 London
36 - Fishburn Hedges 76 London
37 43 Craigie Taylor 58 Surrey
38 - Shine Communications 22 London
39 27 Band & Brown Communications 79 London
40 24 Holmes & Marchant Counsel 24 London
41 49 Darwall Smith Associates 22 London
42 39 Bite Communications 54 London
43 - Midas 16 London
44 50 Elizabeth Hindmarch 30 London
45 33 Munro & Forster Communications 50 London
46 - Nelson Bostock Communications 48 London
47 - Ptarmigan Consultants 38 Leeds
48 - Colman Getty 17 London
49 - Grant Butler Coomber Group 57 Richmond
50 - Talk Loud PR 16 London
1 Includes Aurelia PR
2 Formerly Biss Lancaster
3 Formerly Shandwick International and Weber Worldwide
4 Includes APCO in 2000 only
1. Hill & Knowlton pounds - 9,056,342
With six per cent fee income growth, Hill & Knowlton had a year of
consolidation and, for the second year running, claims top spot.
Alison Eyles-Owen, H&K brand marketing MD, puts this supremacy down to
her agency's ability to service its blue-chip client base, including
Kellogg's, BT and American Express. 'During the past three years, we've
retained 80 per cent of our top billing clients in marcoms and achieved
45 per cent organic growth in those top billing clients,' she says.
H&K offset losses from the dot.com downturn with project work and some
client wins including Boots, Eurobet, Norwegian Cod and Sonera Zed. The
agency also set up a consumer technology division, headed by Nick
Carolyn Grant was promoted to UK marketing communications practice head
and John Rivet became European practice head of marketing
2. Freud Communications - pounds 7,484,716
Fee income growth of almost 50 per cent last year paid dividends for
consumer specialist Freud.
Kate Lee joined the board from Icon to drive growth in film PR through
product placement and brand promotional partnerships. 'Her appointment
and the agency's brand promotional expertise has meant that this sector
has become a profitable development area,' says creative director Paul
While this move brought Universal Studios on to the agency's roster,
Freud also won a host of household name brands across its speciality
areas of FMCG, media and entertainment. These included M&Ms, Braun, Oral
B and Organics.
To drive organic growth in 2000, the agency behind the success of this
year's blockbuster film Bridget Jones's Diary, deepened its
relationships with existing clients, including Lever, Faberge, Nike and
Freud is rumoured to be in talks with parent company Abbott Mead Vickers
BBDO about a buy-back.
3. Countrywide Porter Novelli - pounds 5,435,463
2000 was a positive year for Countrywide Porter Novelli, says director
of consumer healthcare Pippa Evans. Indeed, with growth of 54 per cent,
the agency's consumer fee income leapt by around pounds 2m in 2000,
sending CPN up from seventh in the table.
In June, Guinness UDV appointed CPN its lead consumer PR agency for the
UK, bringing brands including Smirnoff and Bailey's Irish Cream into the
Other client wins included Princes Foods and GM Card. 'Strategically,
we're pleased with the transfer of consumer skills into other
categories, especially healthcare and financial services,' says
Strong growth came from existing clients, most notably The Financial
Times, McDonald's, London Electricity and film and video specialist
6. Jackie Cooper PR - pounds 4,061,824
Jackie Cooper PR broke the pounds 4m fee income barrier in 2000.
The agency worked on high-profile consumer launches, including Sony
PlayStation 2, Coca-Cola's energy drink Burn, and Procter & Gamble
In addition, JCPR picked up more established household names, including
a further three Coca-Cola brands (Alive, Oasis and Dr Pepper), plus
Whitbread Group-owned Costa Coffee.
There was also organic growth with Sara Lee Courtaulds complementing the
agency's long-standing Pretty Polly work, by handing over its Champion
Sportswear account. Scottish Courage awarded the agency the launch of
its Miller Genuine Draft ad campaign.
'The biggest development was that we moved to fabulous new offices,'
says JCPR founding partner Robert Phillips. A personnel programme was
also brought in, including duvet days, flexible benefit packages and
extended maternity and paternity leave.
14. Lexis Public Relations - pounds 2,305,905
'An extremely good year,' is how Bill Jones, Lexis co-chief executive,
describes 2000. With around half of his agency's fee income generated by
consumer work, the year was highlighted by work on four major account
wins: Guinness, Powergen, KP Foods and Barclays.
Recent wins have included computer games company Codemasters and trade
body The Tea Council.
Work with KP's Hula Hoops and Skips continued - while midway through
2000, Barclays handed the agency its Barclaycard consumer account. Also
significant was the move from Biss Lancaster of head of consumer Fiona
The year was not without its upsets, most notably the loss of Superdrug,
which had been with Lexis since 1992. 'It was a shame to see it go,'
says Jones. 'But, when you've got through five or six marketing
directors, eventually you're bound to meet someone who wants to bring in
their own people.' Likewise when Guinness UDV decided to consolidate its
consumer PR into the one global agency, Porter Novelli, the agency waved
goodbye to Gordon's Gin and Smirnoff Black.
17. Joe Public Relations - pounds 1,975,582
Since being setup in October 1998, Joe Public Relations (JPR) has been a
major success story. Almost 90 per cent of the agency's fee income is
from consumer work, and in 2000 this rose by a staggering 115 per cent
to take JPR rocketing up the table.
'We benefited from the JPR brand-building of the previous 18 months,
whereby we were able to hire the best consultants, which attracted the
best brands,' says MD Matthew Wood.
In 2000, this pool of talent was augmented by the arrival of Kevin
Redfern, who joined as associate director from BSMG's youth division,
Account wins last year included Woolworth's, online auctioneer eBay and
The Carphone Warehouse. However, on the downside, Orange took its
business to Cohn & Wolfe, while Ask Jeeves UK was lost in a repitch.
As part of Wood's mission to expand the agency globally, founding agency
member Siobhan Aalders took the JPR brand stateside to set up office in
the hotbed of American consumer PR activity, New York. In addition, this
summer JPR has set up a seasonal office in Ibiza.
20. Communique Public Relations - pounds 1,728,790
Communique PR enjoyed fee income growth of 65 per cent in 2000, shooting
it 22 places up the rankings.
'We started to capitalise on our sector, results and evaluation,
strategic planning and creative execution,' says MD Paul Carroll. With
long-standing clients such as Boddingtons and Diadora, Communique was
also able to trade on its retail and FMCG expertise.
In April, the consultancy won toilet-tissue brand Nouvelle, and, in
July, picked up frozen pizza manufacturer Schwan's Europe. Other account
wins included confectioner Thornton's, and First Quench, whose retail
brands include Victoria Wine, Threshers, Wine Rack and Bottoms Up.
2001 began well, with cooker brand Aga and German confectioners
Coppenrath & Wiese joining the agency's fold.
The acquisition deal with Burson-Marsteller in May 2001 means that
things have changed at the top of the agency. But growth through
partnership is the plan and Communique will remain a stand-alone B-M
entity in the north-west of England.
22. BSMG Worldwide - pounds 1,612,729
The most significant development for BSMG Worldwide's consumer arm was
the acquisition of Lyons Waddell in May.
'This has helped us focus and strengthen our consumer offering and
helped build on our senior team,' says agency deputy chief executive
Indeed, Lyons Waddell founder Jane Lyons is now BSMG consumer
Following the resignation of UK chief executive Nan Williams last year,
the consumer practice has been boosted in 2001 with the arrival of David
The agency's main consumer specialisations include consumer electronics,
lifestyle and home, health and beauty, plus food and beverages, with
clients ranging from SCA Hygiene Products and its Bodyform brand to
over-50's services provider Saga.
Throughout 2000, many of these brands looked to BSMG's expanded global
network and started investing in pan-European and global campaigns.
'That was a key area of growth, with UK and international brands
thinking more globally,' says Fieldhouse.
The agency also picked up clients, including Perkins Foods and more
recently, the contraceptive cap, Oves.
31. Phipps Public Relations - pounds 1,168,583
A new entry in the table, food, drink and lifestyle specialist Phipps PR
experienced a radical overhaul in 2000 that sent its fee income and
Key figures in a new-look management team included MD Nick Hindle,
poached from Countrywide Porter Novelli, and Isobel Williams, who joined
last April as finance director from a property development company.
This was matched by a decision to develop Phipps' own brand and
business, by targeting the entertainment sector. Last summer, the agency
picked up work for film distributor Columbia Tristar - handling the
launch of box-office hit Stuart Little - while Sony Entertainment Robot,
handed the consultancy its artificial-intelligence pooch, AIBO.
Phipps also built on its core expertise in food and drink, winning
accounts for McDonald's-owned Aroma Cafes and Finlandia Vodka. In
addition, in October, the agency replaced its chairman of more than ten
years, Miriam Stoppard, with Scottish Power
corporate communications director Dominic Fry.
32. Camron Public Relations - pounds 1,156,588
Camron is a retail and lifestyle PR consultancy, specialising in the
home and everything that goes with it. 'Fifteen years ago, when we
decided on this niche, the home was the poor relation - now it's almost
overtaken fashion,' says Camron MD Judy Dobias.
Indeed, the growing interest in the home as a style statement means that
clients such as Marks & Spencer, for whom the agency has handled home
products for the past two-and-half years, are now looking to Camron for
input on luxury food products. Likewise, Selfridges has expanded the
agency's brief from interiors to include its food and wine halls.
The fee income figures show an ostensibly disappointing picture for the
agency in 2000. But, according to Dobias, the reality was a conscious
decision to reject the fashion sector. Last August, this resulted in
waving goodbye to the likes of optician Clulow David and lingerie
While Camron works with clients across the mass market, it is the luxury
sector that is creating most excitement. This has been fuelled by the
addition of luxury specialist Anne Stabler, who joined the agency this
April as a part-time account director.
38. Shine Communications - pounds 962,590
Set up in January 1998, Shine's entire focus is consumer PR across five
areas: sport, youth, fashion, consumer lifestyle and media. After 129
per cent growth in 1999, last year was about bedding the business down.
'We wanted to focus on consolidation and investing in infrastructure,'
says Shine MD Rachel Bell.
Despite this, the agency achieved 70 per cent growth, of which half was
from new clients. The agency won Stella Artois, Murphy's Irish Stout and
handled BskyB's The Simpsons tour. Other new clients included The
Variety Club of Great Britain and the launch of watch manufacturer
Timex's range for FCUK.
The arrival of Edward de Bono as a client in 2000 led to Bell joining
forces with Saatchi & Saatchi, Cap Gemini Ernst & Young as part of a
high-powered business solutions consortium.
39. Band & Brown Communications - pounds 940,269
Band & Brown Communications, which celebrates its tenth anniversary next
month,dedicates a third of its business to consumer work.
In 2000, B&B acquired consumer specialist Larkspur Communications,
reportedly for almost pounds 2m.
This brought brands such as The Virgin Cosmetics company and One2One
into the B&B fold and led to the creation of sports sponsorship arm,
'We believed there was a gap in the way sports sponsorship was handled
and we wanted to deliver more editorial leverage on sponsorship deals
for clients,' says B&B group MD, Gill Brown.
Last autumn, Playmaker began working with clients such as Nationwide
Building Society on its football sponsorship.
Other account wins included Burton Biscuits and its Jammie Dodgers
brand, the Electronic Telegraph and youth digital TV channel, where it's
However, growth was also organic, with clients including Mills & Boon,
British Bakeries, Thomson Holidays and BBC Education all expanding their