Client: MHS Homes
PR team: In-house
Timescale: January 2012
Budget: £1,000 and in-house staff time
- To raise awareness of the issues of poverty and homelessness
- To raise funds for a local homelessness project being run by Emmaus Medway, which works to tackle poverty and homelessness
- To involve people in a campaign action.
STRATEGY AND PLAN
Throughout the annual Poverty & Homelessness Action Week, MHS Homes asked for members of the local community to sleep outside throughout the night of 28 January. The PR team partnered with local newspaper the Kent Messenger and KM FM radio to engage with local people, and appealed to businesses for support and participants.
MEASUREMENT AND EVALUATION
The event generated 25 pieces of radio coverage. In the weeks in the run-up to the event, there were five pieces of press coverage with a further two after the event. A video published on You Tube received more than 500 hits.
Ninety-two people including the local MP Rehman Chisti slept outside, with £12,000 raised for Emmaus Medway and the Alzheimer's Society.