Mizz, the fortnightly magazine aimed at ten to 14-year-old girls,
has strengthened its features team and promised more interaction with
readers as part of a revamp.
Although there is no timetable for change, features writer Leslie
Sinoway has been promoted to deputy editor of the IPC Connect title.
Three staff have also joined the features desk: Susan Riley, formerly on
Soap Life; teen specialist Gina Finegan; and Susie Cox, who has written
for Smash Hits and J-17.
Mizz editor Sharon Christal said: 'We have specialists in TV, film and
celebrity and we haven't had that before.'
Christal has promised the first major changes to the 163,600-circulation
title since it was relaunched three years ago. She said there would be a
'facelift and new elements'.
Although she would not reveal her plans, Christal, who had been deputy
editor for two years before her appointment in May, confirmed there will
be more reader panels.
She insisted that reviews and celebrity issues would not take precedence
over lifestyle pieces. 'It will be more interactive than before,' she
Mizz has been built on a mix of real-life stories, fashion and beauty
tips and celebrity gossip. Along with the editorial revamp there will be
a concentration on developing auxiliary products.
Executive editor Lucie Tobin is tasked with extending the magazine's
brand, in line with IPC's approach for all print products. It has
already proved a successful strategy for Mizz during the past two years,
with the magazine producing branded pens, stationary, body sprays,
fragrances and watches.
In addition to its usual summer special, Mizz will publish three
one-offs this year. It has already released one on hair and beauty, with
a quiz magazine and a Christmas title still to come. The title has
recorded six consecutive ABC increases.