CANBERRA: Parker & Partners has won the Australian government
account to write speeches on transport and regional issues.
The agency won a nine-way pitch for the two-year account after the
Department of Transport and Regional Services put its speechwriting
service out to tender earlier this year.
The brief includes writing speeches for Australia's Deputy Prime
Minister and National Party leader, John Anderson, who is also the
Speeches by senator Ian Macdonald, minister for regional services,
territories and local government, as well as senior department
executives are also in the brief.
Work to be carried out by the agency includes an announcement later this
summer of a memorial for the 15 people who died following an arson
attack at a backpackers hostel in Queensland in June 2000.
The incident grabbed national headlines as many of the dead were foreign
tourists. The deathtoll included six Britons.
Parker & Partners is the Australian public affairs business for Ogilvy
PR Worldwide, which took an equity stake in the public affairs
specialist in April.
MD Andrew Parker said the company's focus in Canberra helped it win the
account. 'Most of our competitors are divisions of consultancies in
Sydney or Melbourne, whereas we have a big team in Canberra, and that
closeness to the wheels of government helped,' he said.