LAUSANNE: Tobacco giant Philip Morris International is to move its
global PR operation to Switzerland.
The company, whose most famous brand is Marlboro, plans to move its New
York based headquarters to Lausanne, Switzerland, transforming its EMEA
base there into a worldwide HQ.
Within the next 12 months PR staff and senior managers, including Jack
Nelson, PMI President and CEO, will uproot from the New York offices at
Rye Brook to Lausanne.
Corporate affairs staff in Rye Brook, which includes those in PR, are
now being asked whether they want to move to Switzerland.
The move does not include PR staff covering South and Central America,
who will remain in Rye Brook.
The intended number of PR staff at the new base in Lausanne has yet to
Marc Fritsch, promoted from communications manager in Germany to EMEA
external communications manager, pledged the move would not lead to
'In terms of time zones Switzerland is at the centre of our key
markets,' he said.
'When it comes to managing and making decisions it is important to have
our global functions in one place,' he added.
The Lausanne base has already been subject to a major reshuffle this
In May, PMI merged its Europe, Middle-East and Africa corporate affairs
teams into one office at Lausanne.
In the shake-up EU corporate affairs head David Davies was promoted to
the newly-created post of EMEA group vice-president of corporate
The corporate affairs department includes public affairs, issues
management as well as external and internal communications.
Remi Calvert, director of corporate affairs and business planning in
France, was promoted to EMEA director of communications, a post which
had been vacant since last year. He reports to Davies.
Martin Liptrot, external communications manager for central Europe,
Middle East and Africa has joined Philip Morris Companies Inc, PMI
parent company, where he will work on issues management.
Other PMI brands include Chesterfield and Parliament.
Within the EU, the company does not view the UK as a key market, instead
targeting Germany, France and Italy.