Water dispenser BIBO calls in Bite to appeal to gadget-loving men

BIBO, the water filter dispenser company, has called in Bite Communications to handle its UK consumer PR.

BIBO: wants to be the must-have kitchen gadget
BIBO: wants to be the must-have kitchen gadget

Bite Communications is tasked with ramping up the company’s consumer presence by driving a targeted product review programme.

The agency aims to target gadget-loving men who want to buy the device for their kitchens. Bite will run the BIBO stand at next month’s Gadget Show, which more than 100,000 people are expected to attend at the NEC from 11 to 15 April.

Bite will also work on educating consumer media on BIBO’s water filtration benefits, billing the machines as healthy alternatives to drinking unfiltered tap water.

Marco Bilello, head of Bite consumer, said: ‘The filtered water market continues to be extremely competitive with brands fighting to stand out. However, BIBO has a unique proposition as it’s the UK’s first multi-functional domestic water filtration system that both boils and chills water; and we’ll be using our consumer experience to educate consumers on its benefits.’

The company worked with Dawson Walker Communications around its launch in July 2011, positioning itself as the easy way to consume ‘eight cups of water a day’ away from the convenience of the office water cooler.

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