HONG KONG: MTV has replaced its head of communications for Asia,
Sharon Tan, with former division director Jessica Kam.
Tan, who was based in Singapore, has left to pursue a freelance
In her new role as vice-president (network communications) Hong
Kong-based Kam will transfer to Singapore for six months.
'Our network studios, VJs and the programming are all in Singapore so I
need to be there, but Hong Kong is the media centre and all the trade
media is here,' said Kam.
She will be responsible for PR and marketing for the network, which
currently broadcasts to 120 million homes in South-East Asia, India and
China. Her task is to enhance the music network's corporate profile
regionally and internationally. She will report to Frank Brown, MTV
Networks Asia president.
Kam joined MTV in June 2000 as director of communications from Dow Jones
Newswires, where she was regional marketing manager. 'This job is
focused a lot more on PR than marketing,' she said.
MTV currently uses PR agencies for events in each of its Asian markets,
but has no retainer relationships.
Kam said the broadcaster would be seeking to appoint an events agency in
Hong Kong and Singapore for a major launch event next year.
The Asian operation consists of MTV South-East Asia, MTV Philippines,
MTV Mandarin and MTV India. MTV is broadcast on local cable channels in
China and Korea. MTV Asia is said to be the fastest-growing region for
MTV's international unit.
But according to MTV Networks International bosses, the region is not
yet profitable and is not expected to be for another year or two.