INTERNATIONAL: Kam replaces Tan in MTV Asia comms post

HONG KONG: MTV has replaced its head of communications for Asia,

Sharon Tan, with former division director Jessica Kam.

Tan, who was based in Singapore, has left to pursue a freelance


In her new role as vice-president (network communications) Hong

Kong-based Kam will transfer to Singapore for six months.

'Our network studios, VJs and the programming are all in Singapore so I

need to be there, but Hong Kong is the media centre and all the trade

media is here,' said Kam.

She will be responsible for PR and marketing for the network, which

currently broadcasts to 120 million homes in South-East Asia, India and

China. Her task is to enhance the music network's corporate profile

regionally and internationally. She will report to Frank Brown, MTV

Networks Asia president.

Kam joined MTV in June 2000 as director of communications from Dow Jones

Newswires, where she was regional marketing manager. 'This job is

focused a lot more on PR than marketing,' she said.

MTV currently uses PR agencies for events in each of its Asian markets,

but has no retainer relationships.

Kam said the broadcaster would be seeking to appoint an events agency in

Hong Kong and Singapore for a major launch event next year.

The Asian operation consists of MTV South-East Asia, MTV Philippines,

MTV Mandarin and MTV India. MTV is broadcast on local cable channels in

China and Korea. MTV Asia is said to be the fastest-growing region for

MTV's international unit.

But according to MTV Networks International bosses, the region is not

yet profitable and is not expected to be for another year or two.

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