PUBLIC SECTOR: De Mierre to boost trade for West Sussex

The West Sussex Economic Forum has taken on agency help to promote

business opportunities in the county. The De Mierre Partnership, which

is based in Haywards Heath, won the account after a competitive pitch.

Agency partner Ruth de Mierre leads the account and reports to the

forum's executive committee, and chairman Lord Young. West Sussex is

home to global companies Ericsson and Virgin, as well as Gatwick

Airport. De Mierre said that, despite the presence of these firms, the

public has a perception of West Sussex as an 'outdated, Victorian

postcard' county. The forum is a partnership of local authorities and

public and private sector employers.

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