MG Rover hunts comms/PA chief

MG Rover Group is on the hunt for a director of communications and

public affairs following the promotion of Gordon Poynter within the


Poynter becomes a board level executive director with MG Rover Holdings,

while assuming the role of commercial director with recent MG Rover

acquisition Powertrain Limited - the Longbridge-based engine and gearbox


Poynter will continue to report to the group chief executive, Kevin


MG Rover is working with head-hunters to identify a shortlist of

candidates for the position, with Poynter continuing to hold both roles

until a successor is found.

Poynter, who has held the comms director post for 14 months, defined the

criteria laid down by the firm for a successor as: 'A good understanding

of communications issues at board level.'

The hire will assume responsibility for the 15-strong communications and

public affairs division, reporting to CEO Howe. Under a re-organisation

currently underway, the day-to-day running of the firm's product PR will

fall under the remit of MG Rover's marketing department, reporting to

marketing director John Sanders.

The group is continuing its pitch for UK dealer PR (PRWeek, 9 February)

and is reviewing agencies for work on its motorsport account, following

the decision to re-enter the MG brand in the Le Mans 24-hour race after

a gap of 35 years.

Poynter was unwilling to commit to a deadline for an appointment, but

said no final decision had been made.

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