The British Olympic Association's Mark Howell has been recruited to
head PR for the round-the-world Volvo Ocean Race.
Howell, formally BOA director of press and PR during the Sydney
Olympics, will head a media team of seven for the sailing event -
previously sponsored by Whitbread. He reports to Volvo Ocean Race CEO
Alten said: 'We now have the right team in place to generate interest in
this epic race across a range of media that have never covered sailing
The nine-leg race starts at Southampton in September and is due to
finish in Kiel, Holland, next June.
Howell, who races yachts, also headed PR for the British Olympic team
during the 1998 winter Olympics in Nagano, Japan.