Ex-BOA Howell to run Volvo Ocean Race media team

The British Olympic Association's Mark Howell has been recruited to

head PR for the round-the-world Volvo Ocean Race.

Howell, formally BOA director of press and PR during the Sydney

Olympics, will head a media team of seven for the sailing event -

previously sponsored by Whitbread. He reports to Volvo Ocean Race CEO

Helge Alten.

Alten said: 'We now have the right team in place to generate interest in

this epic race across a range of media that have never covered sailing


The nine-leg race starts at Southampton in September and is due to

finish in Kiel, Holland, next June.

Howell, who races yachts, also headed PR for the British Olympic team

during the 1998 winter Olympics in Nagano, Japan.

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