Consumer PR consultancy Consolidated Communications has
restructured its board and appointed three new directors in the wake of
last month's pounds 3m management buy-out.
Louise Watson, Mel Fox and Paul Davies join Consolidated's operations
board as the company seeks to strengthen its management.
Watson joins from Hill & Knowlton, where she has spent six years running
campaigns for clients such as Kelloggs and Britvic soft drinks. She will
head buzz and KLM accounts for Consolidated.
Fox, previously UK PR manager at Yahoo!, will head Consolidated's Buena
Vista Home Entertainment work.
Davies, formerly an associate partner at Financial Dynamics, will head a
newly-created team focused on corporate PR.
The 12-strong operations board has been formed by combining the separate
PR and public affairs boards that existed before six directors
engineered the MBO from founder and CEO Alastair Gornall (PRWeek, 8
The directors who took part in the MBO will now sit on the company's
main board. They include Will Holt, who said: 'The main board isn't a
closed shop - any of the operations board directors have the potential
to join if they make the grade.'
Holt said that corporate work previously handled as an extension of
consumer work would now be handed on to Davies' specialist team.
Led by Consolidated's co-founder and MD Sarah Robinson, the MBO team
consisted of Holt, Katie Hatfield, Rachael Sansom, FD Stephen Marsh, and
PA director Ed Vaizey.
Finance was secured from sources including Venture Capital Trusts, Close
VCT Management and Lloyds TSB bank.
Consolidated clients include Ask Jeeves, Audi, Blockbuster, Virgin
Direct and Budweiser. It has an annual fee income of more than pounds
5.5m and around 100 staff.