Bass has named Alistair Scott as head of investor relations. The
appointment comes as the leisure group prepares to rebrand in the wake
of the sale of its brewery division and the creation of new FTSE
The company, which must drop the Bass name at the end of this month,
hopes to secure shareholder approval to change its name to Six
Continents on 20 July.
Scott has been with Bass for nine years, and was previously sales
director, following spells in the investor relations and corporate
Before that he was an accountant for PricewaterhouseCoopers.
He replaces Jonathan Atack, who is understood to be moving to the Royal
Bank of Scotland as head of investor relations next month.
Bass's name change plans have been prompted by last year's sale of its
brewing business and the Bass name - one of the UK's oldest trademarks -
to Belgian company Interbrew for pounds 2.3bn.
The company now has two divisions: hotels (which has more than 3,200
establishments worldwide, including the Inter-Continental, Crowne Plaza
and Holiday Inn chains), and pubs, bars and restaurants.
Scott said the rebranding process would make his job easier. 'We were
misassociated with the name Bass, particularly among private
shareholders, who ended up getting confused,' he said.
A further challenge has been posed by a reshuffle of FTSE
classifications, which took Bass out of the now-defunct brewers, pubs
and restaurants sector and into leisure, entertainment and hotels.
'There are a lot of people out there who are just getting to grips with
our business,' Scott added.
Scott will work alongside recently-appointed director of corporate
affairs Mark Rigby, who took over the post when Pugh Phillips retired in
Rigby has been with Bass for 17 years, most recently as media relations
and operations director. Rigby reports to CEO Tim Clarke, while Scott
reports to finance director Richard North.
Bass's financial PR is handled by Brunswick. The brewer said it is
satisfied with the agency's performance and has no plans to review that
When Bass unveiled its new brand - bypassing image consultants and the
fashion for 'made-up' corporate names - puzzled geography buffs pointed
out there were seven continents in the world.
However, Clarke said the company had no plans to open in Antarctica.