Russian nuclear company Rosatom seeks international help

Russia's state-owned nuclear power company is calling in international PR support to extend its global reach.

Controversy: an activist outside Rosatom’s base in Moscow (PA Photos)
Controversy: an activist outside Rosatom’s base in Moscow (PA Photos)

A number of London-based agency bosses are set to fly out to Moscow in the coming weeks to pitch for nuclear firm Rosatom’s global corporate and public affairs business.

The brief is expected to be challenging – Russia’s reputation on nuclear power is still overshadowed by the catastrophic Chernobyl accident in 1986. More recently, Rosatom’s partnership with Iran at the Bushehr nuclear power plant has provoked US antagonism.

However, last September David Cameron signed a corporate collaboration agreement in Moscow between Rosatom and Rolls-Royce, during an official visit.

The brief is to focus its corporate reputation and lobbying activities in nine markets: France, Hungary, Brazil, Germany, Poland, Lithuania, Turkey, Jordan and South Africa.

While the brief does not include a specific UK element, a number of network agencies involved in the process plan to lead the co-ordination of the account from London.

Rosatom is headed up by Sergei Kiriyenko, a former Russian prime minister, who served under President Boris Yeltsin.

In an interview in 2010, Kiriyenko outlined plans for the company to become a leading international player, adding that he wanted the company to double in size.

‘We want to provide the whole gamut of services, not just nuclear reactors, but a guaranteed supply of fuel for the lifetime of the plants,’ he told the Financial Times in September that year.

The brief includes strategic consultancy messaging, alongside public affairs and influencer engagement.

The deadline for confirmation of interest was last Thursday.


About Rosatom

  • Like Gazprom and Russian Railways, Rosatom is an ex-ministry, converted into a state corporation in 2007.
  • Recent projects include ten large power reactors at home and three abroad. It also works to implement Russia’s co-operation agreements with other countries.
  • Rosatom contains the entire Russian nuclear sector, which is understood to employ 250,000 people.

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