The firm, one of the globe's largest providers of exchangetraded products, called in Lansons after a competitive pitch process to handle PR and media relations for product launches and ongoing marketing support. Lansons founder Tony Langham will lead the account alongside associate Louise Marriott.
The agency started work on the brief last week, with Lansons supporting the listing of four new exchange-traded commodity (ETC) products based on Brent crude on the London Stock Exchange.
It is thought the agency will also look to help the company gain coverage in key titles and take a thought leadership position on a range of industry and regulatory issues.
The appointment comes at a time of media speculation on the future of the firm. Reports late last year suggested that Graham Tuckwell, the firm's founder and chairman, had asked Goldman Sachs to find a buyer for £1bn.
Exchange-positive traded funds themselves have come under intense scrutiny since a UBS ETF 'rogue' trader racked up a $2.3bn loss in September last year. Critics claim the instruments lack transparency and have been mis-sold to retail investors.