Healthcare: The Week in Healthcare

BBI calls in PR4 Media

BBI Healthcare has hired PR4 Media to promote Balance Activ - a treatment for bacterial vaginosis. PR4 beat off four other agencies and will work with BBI Healthcare to raise awareness. The agency will also handle the launch of National BV Day on 18 April.

inVentiv Health Communications Europe has opened an HQ in Shaftesbury Avenue, London, to serve as a hub for all its European offices. Fiona Hall, senior MD of iHCE, said: 'We are committed to providing clients with a multidisciplinary approach.'

International Federation of Pharmaceutical Manufacturers and Associations has expanded its code of practice to include all interactions with healthcare professionals. The code now also includes a clear distinction between gifts, promotional aids and the disclosure of clinical trials information.

King's Health Partners, the collaboration between King's College London and Guy's and St Thomas', King's College Hospital and South London and Maudsley NHS Foundation Trusts, has launched a unifying brand 'Together We Can'.

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