I Feel Good Holdings CEO James Brown this week insisted he would
stick with his expansion strategy following the acquisition of John
Brown Publishing (JBP).
Brown remained tight-lipped on future plans, after last week's pounds
6.4m deal saw IFG take over men's monthly Bizarre, which sells 120,000
Brown said: 'We made it very clear we would go forward in terms of
launches and acquisitions.'
It had been rumoured since IFG's 1999 launch that the former Loaded and
GQ editor was thinking of a title for more mature men.
Bizarre does not fit that bill, with its concentration on 'hard-hitting'
pictures and quirky features on travel, sex and lifestyle.
He said news that Cabal Communications had suspended publication of its
own men's title, Mondo, was not cause for concern.
While often credited with creating lads' mags, Brown has been a
trenchant critic of the sector since he left it to form IFG, calling
magazines such as the 716,000-selling FHM 'stale'.
In the JBP deal, IFG also took control of the cult monthly Fortean
Times, which records strange phenomena; and the 200,700-selling adult
Brown said the closest fit is between Fortean Times and IFG's existing
film title, Hotdog. 'Fortean Times is the most obvious match,'he said.
'The beast of Bodmin Moor, conspiracy theories and earthquake survivors
are surefire hits in the movies.'
IFG made a pre-tax loss of pounds 1.7m on turnover of pounds 703,000 in
the year to 31 December 2000.