MEDIA: Growth on course with JBP purchase, insists Brown

I Feel Good Holdings CEO James Brown this week insisted he would

stick with his expansion strategy following the acquisition of John

Brown Publishing (JBP).

Brown remained tight-lipped on future plans, after last week's pounds

6.4m deal saw IFG take over men's monthly Bizarre, which sells 120,000


Brown said: 'We made it very clear we would go forward in terms of

launches and acquisitions.'

It had been rumoured since IFG's 1999 launch that the former Loaded and

GQ editor was thinking of a title for more mature men.

Bizarre does not fit that bill, with its concentration on 'hard-hitting'

pictures and quirky features on travel, sex and lifestyle.

He said news that Cabal Communications had suspended publication of its

own men's title, Mondo, was not cause for concern.

While often credited with creating lads' mags, Brown has been a

trenchant critic of the sector since he left it to form IFG, calling

magazines such as the 716,000-selling FHM 'stale'.

In the JBP deal, IFG also took control of the cult monthly Fortean

Times, which records strange phenomena; and the 200,700-selling adult

comic Viz.

Brown said the closest fit is between Fortean Times and IFG's existing

film title, Hotdog. 'Fortean Times is the most obvious match,'he said.

'The beast of Bodmin Moor, conspiracy theories and earthquake survivors

are surefire hits in the movies.'

IFG made a pre-tax loss of pounds 1.7m on turnover of pounds 703,000 in

the year to 31 December 2000.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in