GLOBAL ROUND-UP: News in brief

TAIPEI: Pharmaceutical giant Pfizer has hired Ogilvy Public

Relations on a retainer basis to handle PR in Taipei for two of its

leading brands, Viagra and Lipitor. The agency will work on strategic

consultation, media relations, new study announcements and a patient

testimony campaign. Director Kris Ou heads the account.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in