NEW YORK: Incepta has taken its Citigate Broadcast (CB) brand into
the US by setting up a New York office.
The three-person office was mainly launched due to client demand,
according to associate director Michelle Kramer.
She said international clients such as Nasdaq had asked CB - launched by
Incepta CEO David Wright - to provide an American presence.
The agency offers implementation tools including b-roll/VNRs, satellite
uplinks and remote TV and radio tours, as well as live webcasts,
broadcast media training, monitoring and evaluation.
Kramer will initially head the office, recruiting ten staff before the
end of March next year. She is expected to return to London when the
office is fully functioning.
In addition to Nasdaq, CB will be servicing existing clients from the
London office, such as Norwegian telecoms firm Telenor ASA and AT&T
Edited by Holly Williams.