PUBLIC SECTOR: Chelmsford recycle project for Quay West

Chelmsford Borough Council has taken on Quay West Communications to

handle PR for a trial project to promote a recycling scheme called Watch

Your Waste Line. The scheme is being piloted to around 6,500 homes in

the Southwoodham Ferrers area. Account director Howard Robinson heads a

three-strong team, which includes client services director Sharon

Morrison and reports to Hugh Weller-Lewis, publicity and marketing

manager at the council. The agency, which won a three-way pitch, will

work on the campaign for an initial six-month period. Homes covered in

the scheme will be given a range of separate containers for different

household waste.

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