Senior showbusiness journalist Ben Todd will join Simon Cowell's and Sony Entertainment’s joint venture on 10 April.
He will be in charge of PR and media for Syco’s music and TV assets including The X Factor, Britain’s Got Talent, Red or Black and the recently announced new DJ and cooking programmes.
After two years at the Daily Mail, he will move across the road to Sony – the offices are based opposite each other in London’s Derry Street.
Todd has spent three years at the Sunday Mirror as assistant editor (showbusiness), and as group showbusiness editor at Northern and Shell Media Group, working across the Daily Star and Daily Express.
He is currently nominated for Showbiz Journalist of the Year at The British Press Awards. Between 2007 and 2009 he was editor of men’s weekly lifestyle magazine Zoo.
Todd’s appointment was made by Syco’s COO Charles Garland and global head of media, Ann-Marie Thomson, who is currently based in LA.
Garland said of Todd: ‘He has a great deal of press experience to bring to the Syco team and his appointment is part of the exciting growth plans we have for the company.’