PRHQ to re-market Exmoor village

An Exmoor village has taken on agency help in a bid to bring

tourists back.

Those living and working in Dulverton, Somerset, fear the local economy

could be ravaged as tourists look elsewhere due to fears of

foot-and-mouth disease.

As a result, local regeneration group Living Exmoor has employed PRHQ,

the company founded by Kizzi Nkwocha, to re-market the village and the

surrounding area.

Nkwocha said: 'They've got a lot of spirit and an economy where a lot of

people rely on tourism. The fact is that most of the enforced culling of

animals was unnecessary and has had a devastating affect on businesses

in the countryside.

'Dulverton and Exmoor's situation is a familiar one across the country

and we have to send a strong message that with the epidemic on the

decline a great part of the countryside is open for business,' he


Nkwocha will head a five-strong team reporting to Keith Ross, a

shopkeeper and independent councillor, who is spearheading the Living

Exmoor campaign.

The crisis is clearly stirring emotions in Exmoor. Last month, MAFF was

forced to abandon a cull of nearly 1,000 cattle at a farm in the area

after hundreds of local people said they would put in place a barricade

to keep the slaughtermen out.

Nkwocha made headlines last week as he unveiled the world's first

manufactured pop band for the over-50s, called ManBand. The band's

members were picked from more than 5,000 hopefuls in a series of


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