Giant PR managing director Malcolm Packer has closed his company
and gone to work in-house for what was formerly his biggest client.
Granada Sky Broadcasting (GSB) has effectively shut down Giant
two-and-a-half years after it was formed by hiring Packer as head of
press and public relations.
For 18 months, Giant had worked on campaigns for LA Law, Batman and
Miami Vice alongside GSB's in-house team.
Other clients included the Big Breakfast, Channel 4 and BSkyB but the
company had been hit by GSB's decision to handle more work in-house.
'I could have carried on at Giant,' said Packer. 'But work is
increasingly being done in-house in the current climate and this is a
fantastic opportunity to forge ahead.'
Packer, who will head a team of four, will concentrate on raising GSB's
He will report to director of marketing Jane Cook and replaces Jane
Stephenson, who has gone to TV company Hallmark.
GSB, which formed four years ago, has three channels: Plus, Breeze, and
Men & Motors.