Serviced apartments provider Central Apartments has appointed
Brighter PR to push its expansion programme throughout the UK in coming
Brighter will represent the group - which provides apartments to
business and leisure travellers - across the UK as a whole and in
Manchester-based PDP Momentum has been appointed to represent Central
Apartments in the north-west. Other local agencies will be appointed as
apartment blocks open in other cities.
Brighter, whose MD is Debbie Flynn, beat off competition from three
agencies to win the contract, which will initially be for six months.
Senior account manager Louise Bisoni said the company's main challenge
would be to raise Central Apartments' profile among family holidaymakers
and to focus on competition in London.
While the concept of renting apartments to travellers is
well-established in the US, it is still relatively new to the UK, she