Brighter PR set to expand Central Apartments in UK

Serviced apartments provider Central Apartments has appointed

Brighter PR to push its expansion programme throughout the UK in coming


Brighter will represent the group - which provides apartments to

business and leisure travellers - across the UK as a whole and in


Manchester-based PDP Momentum has been appointed to represent Central

Apartments in the north-west. Other local agencies will be appointed as

apartment blocks open in other cities.

Brighter, whose MD is Debbie Flynn, beat off competition from three

agencies to win the contract, which will initially be for six months.

Senior account manager Louise Bisoni said the company's main challenge

would be to raise Central Apartments' profile among family holidaymakers

and to focus on competition in London.

While the concept of renting apartments to travellers is

well-established in the US, it is still relatively new to the UK, she


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