Hotwire PR - the hi-tech agency founded by former Miller Shandwick
CEO Kristin Syltevik - has hired a specialist to launch and head its
appliances and services division.
Muna Azzawi joins from Firefly Communications, where she worked for
nearly three years, most recently as a director. Before Firefly, Azzawi
worked for Banner PR.
She takes on the task of spearheading the launch of the appliances and
services division, which focuses on technology services and security
companies alongside enterprise applications and development tools.
The unit kicks off with one new client - software infrastructure
solutions firm Talarian. The California-based company, which is
Nasdaq-listed, has appointed Hotwire to drive its European PR
Azzawi leads the account, reporting to Talarian's vice-president of
marketing, Steve Gimnicher.