Hotwire selects Azzawi to launch appliances arm

Hotwire PR - the hi-tech agency founded by former Miller Shandwick

CEO Kristin Syltevik - has hired a specialist to launch and head its

appliances and services division.

Muna Azzawi joins from Firefly Communications, where she worked for

nearly three years, most recently as a director. Before Firefly, Azzawi

worked for Banner PR.

She takes on the task of spearheading the launch of the appliances and

services division, which focuses on technology services and security

companies alongside enterprise applications and development tools.

The unit kicks off with one new client - software infrastructure

solutions firm Talarian. The California-based company, which is

Nasdaq-listed, has appointed Hotwire to drive its European PR


Azzawi leads the account, reporting to Talarian's vice-president of

marketing, Steve Gimnicher.

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