Global investment group Investcorp is pitching for agencies to
handle its UK PR account.
Deborah Botwood Smith, Investcorp head of communications, has confirmed
that agencies are currently battling it out for the financial and
corporate PR brief. An announcement of the successful agency is expected
in six weeks.
Brunswick, which has handled the account for the past two years, is
taking part in the pitch process. Brunswick's six-strong team is headed
by finance director and partner Andrew Fenwick.
Botwood Smith is remaining tight-lipped as to how many and precisely
which agencies are involved.
She said: 'We are in the middle of an agency pitch. This is a standard
two-year review of the account. We don't feel it is appropriate to give
any details on which agencies are involved at this stage.'
Botwood Smith heads a four strong in-house team which will work
alongside the successful agency.
Investcorp specialises in corporate investment in the US and Europe, as
well as global asset management. It is also listed on the Bahrain Stock
The company, which owns the Welcome Break chain of motorway service
stations, hit the headlines in April when it joined forces with other
chains to urge the Government to relax restrictions on roadside
Also last month, Investcorp, along with private equity group Cinven,
failed in the last round of a bid to buy German metals and chemicals
group Degussa's precious metal and catalyst business, DCM2.
This was the second time Investcorp and Cinven had teamed up for a
chemicals asset. They paid pounds 1.3bn to buy AstraZeneca's specialist
chemicals division Avecia last year.