City & Corporate: Lansons acquires Marketforce's PR arm

Lansons Communications has acquired the media relations business of Marketforce Business Media.

Marketforce, which was established in 1987 as a comms and public affairs business, has exited the media relations sector to concentrate on its core conference business.

As a result it has sold its entire PR operation to Lansons, which will integrate Marketforce's three staff and five clients into the agency. The clients are thought to generate combined fees worth a six-figure annual sum, albeit believed to be substantially less than £500,000.

Lansons will take on Marketforce clients Gresham Private Equity, Cavendish Asset Management, Marks & Clerk, and Selectapension. These clients will be joined by associate director Amy Mankelow and two senior account executives, Richard Holme and James Reynolds.

Lansons boss Tony Langham wrote in an email to staff: 'The clients are interesting to us, boosting us in the legal and private equity space as well as adding financial services fees ... I believe that this is a great fit for Lansons, and the fees are a nice boost as we fight our way through another year of recession.'

It is thought Marketforce had been in discussion with a number of agencies before choosing Lansons.

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