Public sector comms experts have been warned that time is running out for them to get involved in their organisations' resilience planning as they prepare for London 2012 and the Queen's Diamond Jubilee.
The UK will be the focus of world attention in 2012 as the Queen celebrates her Diamond Jubilee and London hosts the Olympic Games.
The Government has made it clear it wants to see both private and public sector organisations investing in resilience planning to ensure they can continue to support their residents, no matter how under pressure the country becomes.
Speaking at a PRCA/LGCommunications debate last Thursday called '2012: The Year of Resilience', Hanover director Gavin Megaw issued a challenge to comms professionals to integrate themselves into their organisations' resilience planning processes in 2012.
Megaw said: 'For too long now comms professionals have believed that getting involved in operational matters is above their pay grade.'
He called on comms experts to 'own' part of the process, such as reputation gap analysis and managing digital channels for high-speed comms.
London Borough of Hackney assistant chief executive Carl Welham explained how his council is handling resilience comms: 'We'll run a 24/7 comms operation with a weekly newspaper produced during Games time; enhanced information on our website; and a big comms presence at all our events.'
HOW I SEE IT - GAVIN MEGAW, DIRECTOR, HANOVER
This will be the biggest year yet for resilience planning, as we prepare for the Olympics and the Queen's Diamond Jubilee. The Government has issued a challenge to both the private and public sectors to invest in responsible planning. That presents a huge opportunity for each of us to integrate into the heart of an organisation's operations.
For too long now comms professionals have believed that getting involved in operational matters is above their pay grade.
My message is that putting yourself in a position to own part of a resilience planning process won't just ensure you have your voice heard at the top; it may well increase your pay grade.