Tyler’s role is to provide a focal point for the hundreds of PR, sponsorship and events agencies that come to Metro with creative or media partnership briefs, and is designed to encourage and develop other forms of advertising aside from display ads.
The role, which reports to Grant Woodthorpe, executive director of sales, encompasses core sales, planning and developing business using tools such as reader competitions to sponsorship packages, experiential events and product sampling.
She will also be responsible for proactively selling creative ideas to PR and sponsorship agencies.
Other responsibilities also include ensuring the industry is kept up to date with changes to the Metro portfolio.
Before joining Metro in 2010, Tyler was an account manager at Global Radio and at Google.
Woodthorpe said: ‘I’m delighted to announce this new role for Kim. Her skills and energy are going to be invaluable in helping us to consolidate Metro’s strengths in creative planning and in communicating our news and success to the industry. I look forward to working with Kim in this important area at a time when Metro is developing and diversifying.’
The Associated Newspapers title saw massive digital growth – 46 per cent increase in browsing of its website reported in January compared to the previous year - aided by the launch of apps Metro Online and Metro Tablet Edition.