Harrison Cowley wins IPC Live! consumer PR remit

Harrison Cowley has been appointed by IPC Live!, the exhibition and

events arm of publisher IPC Media, to handle consumer PR for three

events taking place across the UK.

The HC team reports to IPC director of exhibitions and events Stephanie

Grice, who worked with the agency in her previous role as director of

events at G&J Publishing, hiring HC to work on the Prima Baby Show.

The appointment was made without a pitch, and is the first to be made by

the IPC division, which launched in February this year with Grice's


HC associate director Nigel Sarbutts and account director Gill Vosper

will head the account.

The brief initially encompasses three events to take place between June

and October this year: 19 magazine's 'Gorgeous Roadshow,' the Essentials

and Family Circle magazines' 'Inspired Roadshows,' and the 'Woman & Home


Vosper confirmed that 'on-going discussions' were taking place

concerning future events planned by the publisher, with HC keen to be

involved with further events in this vein.

HC will focus on regional media relations to support efforts being made

by the magazines themselves to elicit interest among their


Grice admitted that the events were part of a wider vision to expand on

the magazine brands as part of a 'new media-neutral strategy'.

The appointment is the latest in a spate of wins for the consumer

agency, led by CEO David Heal, who won briefs to handle Lyons Coffee

(PRWeek, 11 May) and Babycham (PRWeek, 27 April) in the last two


In March, HC lost the pounds 250,000 account with npower, which it had

held for ten years, to Hill & Knowlton.

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