Eurostar selects Borkowski for its consumer remit

Borkowski PR is understood to have signed a deal worth an estimated

six-figure fee to handle consumer PR for Eurostar.

Eurostar head of PR Deborah Aspin was unavailable for comment, but it is

believed Borkowski won the brief following a pitch involving at least

three other agencies.

It is understood Dee McCourt will head the Borkowski account with

Eurostar, the operating company for the cross-channel train service.

Borkowski's new business manager Larry Franks declined to elaborate.

Eurostar is jointly owned by a UK consortium, the French national rail

operator SNCF and its Belgian equivalent SNCB.

The loss-making company has reported a 12 per cent increase in revenue

for 2000, despite months of disruption to UK rail services. It expects

to become profitable by 2003.

In June 1999, Citigate Westminster won an account to handle public

services PR for Eurostar. This followed a shake-up whereby core

functions including comms were centralised within a new London base.

An announcement on a corporate agency is expected in the next two weeks.

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