Turkish Airlines appoints Alpaytac to boost global ambitions

Turkish Airlines has called in PR support to help bill it as a luxury global service.

Turkish Airlines: looking to expand globally
Turkish Airlines: looking to expand globally

The airline has appointed Alpaytac to lead all its national PR efforts for its four US gateways: Los Angeles, Chicago, Washington, D.C and New York.

Last summer the airline reviewed its European PR agency network. The airline held pitches with the aim of reducing its roster of 24 agencies. The review has helped establish the airline as one of the fastest growing airlines in Europe.

This appointment is to build on the airline’s US and global offering. By the end of 2012 Turkish Airlines aims to carry 38 million passengers annually. It has ordered 55 new airplanes to be built in the next three years and it plans to add at least 18 new destinations to its global flights.

Alpaytac is tasked with promoting the airline as a world-class, award-winning service, as well as highlighting the firm as offering in-flight luxury and gourmet cuisine.

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