PR Team: World Television
Campaign: Preliminary Results Briefing
Reuters announced its preliminary results on 13 February from
Reuters is listed on both the London Stock Exchange and NASDAQ and has a
strong international profile. The company needed to communicate its
results simultaneously to an international audience.
To maintain Reuters' position as a leading blue-chip global group
through effective communication of its financial results to an
international audience. The results had to be live and cater for
Strategy and Plan
The chosen medium for this event was both a live and an on-demand,
To guarantee delivery of the live webcast, a pre-event site for viewers
to test the capability of their computers to retrieve video was set-up.
A CD Rom was distributed to investors and analysts, which included the
software application to watch online video.
World Television provided a four-camera broadcast unit to cover the
The video footage was synchronised with the slides from the speakers'
presentations and transmitted alongside the video footage on the
To meet Reuters' requirements of audience interaction, a live internet
question and answer module was included whereby the audience sent
questions to the speakers by e-mail.
Measurement and Evaluation
An evaluation form was included on the website to get audience feedback,
which was positive.
Reuters is unwilling to disclose the number of hits that the results
World Television's broad-cast of Reuters' financial results highlights
the benefits of the internet as a simultaneous global communications
Although no traffic data was provided, the webcast successfully relayed
the complex event to those who accessed the site.