MEDIA: Project Helena is revealed as Real mag for women

H Bauer has finally broken cover on its much-hyped 'Project

Helena': it is Real, a glossy fortnightly, which will hit the

news-stands on Tuesday (3 April).

Real is attempting to differentiate itself by promising 'a good read',

although specific details of editorial content were thin on the ground

this week.

Editor Janice Turner claimed: 'The existing women's glossies are

beautiful to look at but they only take about five minutes to flick


Aimed at 25 to 45-year-old women, Real will combine aspirational content

with 'the human drama of real life in all its passion, humour and

complexity,' she added.

Writers such as Toby Young, Julie Burchill and Channel 4 newsreader

Kirsty Lang will contribute. Real has an initial print run of 900,000.

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