Fox will take up his role as EMEA PR head on 12 March and will be based in the UK. He will report to global consumer PR head Lorraine Hamby, who is based in the company’s US headquarters. He is currently working out his notice with Microsoft and was unavailable for comment.
Fox joined Microsoft in 2000 from games publisher Infogrames, where he was UK financial and corporate comms manager. He joined to lead Microsoft’s first venture into the gaming market with the launch of the Xbox in 2001.
His previous roles included worldwide head of comms at gaming company Eidos, where he helped turn Tomb Raider character Lara Croft into one of the icons of the 1990s.
Fox’s new role will see him head up a team of ten people and be responsible for co-ordinating Symantec’s efforts in the EMEA region with particular focus on the markets of the UK, France, Germany, Spain and Italy.
Fox will work on establishing Symantec as a consumer-facing brand, reinvigorating consumer interest in the company’s security and anti-virus brand Norton.
It is thought Fox has been hired for his consumer experience and knowledge of turning a b2b company into a global consumer presence.
In September Symantec parted ways with Speed Communications and Weber Shandwick to hand its six-figure account to The Red Consultancy. The appointment was part of a review process of Symantec's UK corporate and enterprise PR, which had been handled by Speed for the past two years.