Pinsent will be responsible for building Weber Shandwick's content offering, as well as leading digital and social communications for European consumer businesses, with the aim of spreading good practice.
He will report to EMEA CEO Colin Byrne and James Warren, chief creative officer, digital.
Commenting on Pinsent’s appointment, Warren said, ‘I’m delighted Mark is joining Weber Shandwick. I've known Mark for many years and can safely say that his digital communications experience, allied with his insatiable appetite for innovative social solutions, mean he's the perfect fit for our growing senior digital team.’
Pinsent joins Weber Shandwick from Shine Communications where he was a director and head of social media.During his time at Shine Communications he worked for clients including VW, Evian, eBay, Clarks and Paramount.
Last year John Evans took up a similar social media role, covering the corporate practice.
Warren explained that the content aspect of the job answered an increasing demand from clients for content creation, and came in the wake of the appointment of Ben Padfield as head of innovation.
Pinsent will be touring the Weber Shandwick offices across Europe in his role, he added.