PUBLIC SECTOR: Spencer Landor to revamp Carers group

The Carers' National Association has appointed Spencer Landor to

revamp its image. The agency won the brief after a six-way pitch.

Creative partner John Spencer heads a five-strong team at Spencer Landor

and reports to CNA media manager Rory Hegarty. 'The name was causing

confusion. We have found that people didn't really know what we do. We

hope this revamp will change that,' said Hegarty. A new-look image will

be unveiled this autumn. The CNA represents six million unpaid carers,

who look after relatives and friends. It was created 13 years ago

following a merger between the Association of Carers and the National

Council of Carers.

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