Cohn & Wolfe has been appointed to handle consumer PR for IPC
Media's newly-launched technology magazine Web User.
The account will be led by C&W associate director Ginny Arnold,
reporting to Fiona Dent at IPC Media. The six-month contract was won
following a two-way pitch against Bite Communications.
C&W has a brief to perform a basic press office function, working to
increase the fledgling magazine's profile in the consumer media.
The fortnightly publication, which launched last week, was until
recently veiled in such secrecy that it was known only by its codename
'Operation Spider'. It is edited by former Computeractive editor Jim
Lennox. He has already stated that Web User will seek to emulate his
previous title's top-selling success by adhering to a plain English
policy (PRWeek, 23 February).
C&W account director Maria Harding explained the focus of the magazine
as 'a lifestyle title, bridging the gap between the novice and
experienced internet user'. She added that the agency will take its lead
on promotional strategy from the direction in which the magazine's
editorial line develops.
Web User launches at a traumatic time for technology publishing, when
declining sales figures have seen The Future Network close a number of
Web User has an initial print run of 285,000. ABC figures for the
previous leader in the internet publishing sector, The Net, stood at
52,600 for February.