C&W to handle Web User account

Cohn & Wolfe has been appointed to handle consumer PR for IPC

Media's newly-launched technology magazine Web User.



The account will be led by C&W associate director Ginny Arnold,

reporting to Fiona Dent at IPC Media. The six-month contract was won

following a two-way pitch against Bite Communications.



C&W has a brief to perform a basic press office function, working to

increase the fledgling magazine's profile in the consumer media.



The fortnightly publication, which launched last week, was until

recently veiled in such secrecy that it was known only by its codename

'Operation Spider'. It is edited by former Computeractive editor Jim

Lennox. He has already stated that Web User will seek to emulate his

previous title's top-selling success by adhering to a plain English

policy (PRWeek, 23 February).



C&W account director Maria Harding explained the focus of the magazine

as 'a lifestyle title, bridging the gap between the novice and

experienced internet user'. She added that the agency will take its lead

on promotional strategy from the direction in which the magazine's

editorial line develops.



Web User launches at a traumatic time for technology publishing, when

declining sales figures have seen The Future Network close a number of

titles.



Web User has an initial print run of 285,000. ABC figures for the

previous leader in the internet publishing sector, The Net, stood at

52,600 for February.



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