The BIG picture February 16, 2012 , Be the first to comment News Hospital appointment: Alder Hey calls in Edelman Alder Hey Children's NHS Foundation Trust in Liverpool has hired Edelman ahead of its plan to launch a brand-new hospital. The agency won a pitch to raise the profile of the hospital before the £236m project's completion, which is due in 2015. More... Red Consultancy snaps up Edelman tech expert Paul Wooding PRWeek podcast: TripAdvisor case shows why brands must engage Danny Rogers: TripAdvisor needs to trade on trust Edelman takes swipe at Advertising Standards Authority on TripAdvisor ruling TripAdvisor under the spotlight after Advertising Standards Authority ruling Specialist children's hospital Alder Hey in PR agency hunt More on this Topic Three splits with Cow PR and shortlists agencies for consumer brief In brief: ActionAid hires new comms lead, trio of US firms pick Liberty, diplomatic move for Lexington In brief: Crowdstrike swaps Lewis for Marlin, Hills Balfour expands Brand USA work, creative hire at JOE Watch: The Academy creates its first TV ad for Pharmacy2U Yes, you can (campaign): agency bids to end 'chilling effect' on charity campaigning Have you registered with us yet? Register now to enjoy more articles and free email bulletins Register Already registered? Sign in Would you like to post a comment?Please Sign in or register.