The Week

BREAKING NEWS: Asda has awarded its lucrative public affairs account to Open Road, following a pitch story revealed in PRWeek last week.

NCP has asked Social360 to evaluate consumer comment on platforms such as Facebook, Twitter, YouTube, blogs and forums in what is the brand's first attempt to gain a detailed overview of public opinion.

The Red Consultancy has hired Paul Wooding as its new MD, technology. He was previously a senior vice-president at Edelman.

La Mania, the Polish fashion brand backed by Karl Lagerfeld, has brought in The Communications Group. Its UK launch will be at London Fashion Week.

Hush Puppies has hired Coffin on Cake PR to handle the launch of a men's footwear collection.

Rain Communications UK has been chosen to manage a 2012 national and international media campaign for Sudeley Castle in the Cotswolds.

Yelp, the online city guide, has selected Brands2Life as its first UK agency.

Historic Royal Palaces has recruited Tracey Sands as head of media and PR on a 12-month maternity cover contract.

Acceleris Marketing Communications has appointed Sean Lippell as a non-executive director. He retired as a partner with UK law firm Addleshaw Goddard recently.

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