Incepta has acquired public affairs agency Beaumark in a pounds
250,000 deal. The agency will be integrated with Citigate Public
Incepta is paying an initial sum of pounds 100,000. A further pounds
150,000 in cash and shares may be paid out depending on financial
Beaumark founder David Bennett will join Citigate as a director, where
he will lead accounts for Beaumark's three clients and report to
managing director Warwick Smith.
Beaumark's clients are the National Association of Retired Police
Officers, Kent Reliance Building Society and financial product
researchers The Research Group.
Bennett's three-strong team have left Beaumark.
'Talks about this deal have been going on for some time. Two members of
staff have gone onto other jobs and one has returned to university as a
post-graduate,' said Bennett.
'I have enjoyed running Beaumark but it is now time to be able to offer
my clients the full range of services that only an international group
such as Citigate can provide,' he added.