Russia's largest private bank, Alfa Bank, has appointed former
Reuters correspondent Brian Mooney as its first head of media and PR in
Mooney joins with a remit to lead all PR for the bank internationally,
Part of his immediate brief is to hire external PR support covering
Europe and the US.
Mooney said he will be looking at agencies to handle financial PR and
sponsorship briefs, although he added they may be appointed on an ad hoc
Until this year, Alfa Bank retained Hill & Knowlton for global project
Mooney's appointment is part of the bank's drive to enhance its global
reputation and attract overseas investment.
He reports to Alfa Bank head of PR, advertising and marketing Alexander
Gafin and head of corporate finance Alex Tolchinsky, who are both based