The marketing and comms campaign, a first for Aon, will promote its Private Clients service, a specialist division that provides bespoke insurance products to VIPs and high-net-worth individuals.
Shine Communications, better known for its consumer work, will run the PR aspect of the campaign, alongside marketing agency Dragon London.
Lawrence Collis, joint MD, Shine Communications, said: ‘Our programme will focus on creating targeted awareness for Aon Private Clients, building depth in understanding of its offering.’
The agency will look to position Aon as the globe’s primary wealth protection and private risk management partner for the demographic.
The integrated campaign will look to highlight the results of a recent survey that revealed that only 25 per cent of high-net-worth homes in the UK were adequately insured.
Aon has raised its UK public profile in recent years via sponsorship, most notably partnerships with Manchester United and McLaren Motorsport.